Atlanta Direct Mail
Printing
Atlanta direct mail marketers demand the very best in direct mail advertising automation. They know the importance of mail piece design and how there piece must stand out to get the maximum attention. Atlanta businesses using direct mail advertising also understand that attention to detail with the every step in the process is vital to the success of a direct marketing campaign. This includes the little things like designing a fold in your mail piece such that it opens naturally to reveal your offer AND so that the postal service will deliver your piece without hang ups.
When creating your mail piece, we pay special attention to the layout of the creative graphic display so that your folds work with your piece rather than against it. Some of the things we consider are:
- Consider how the piece will be opened. More likely than not, the mail recipient will first orientate your mail piece to be looking at the address label first. To reinforce this, you may want to ask a question on the outside flap so the recipient orientates the piece before opening. In the short time a mail recipient has with your mail piece, the message should start here and move the reader through the message.
- Use the folding to your advantage. The outside message should reveal your complete start point message and grab your readers attention. If there are multiple folds, each opening should build upon the next in a more intriguing fashion. The goal is not to confuse the person opening each fold, but to invite each new message along the way.
- Typically, the folded piece acts as a message in a wrapper. The recipient opens the piece and is rewarded. If your direct mail offer requires lots of detail and fine print, the offer must be extremely attractive for someone to read it. A good example would be a lucrative financing offer for a new car or mortgage, or it must be something worthy of keeping such as the take-out menu to a new restaurant.
- Your folds should never crease over important wording or cut through the faces of your photo personality.
- If the mail piece is meant to be kept, your fully opened piece should include graphic and text that’s all in the same orientation for easy reading.
- The piece should never be a struggle to open and close. Like folded maps, larger folded pieces will be discarded quickly if they are difficult and distracting.
- Depending on the size of your piece, proper stock should be considered to avoid tearing at folds.
All businesses are different, so all mail pieces are also different. Talk to MailPrint Direct, Atlanta’s direct mail professionals, about your next direct mail advertisement.